Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. This is consistent across both Instagram Followers and YouTube Views. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. Top North and South American Cities for K-Pop. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Business Solutions including all features. Are you interested in testing our business solutions? Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. This game allows players to create or direct their own stories through the members of the BTS. In the past week, they sawover 24million, more than 14,000 times what's expected. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. As soon as this statistic is updated, you will immediately be notified via e-mail. They appoint South Korean stars as brand ambassadors . On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). Mamamoo arent on that list, but I know they have more female listeners too. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. [Online]. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. You may opt-out by. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. You can find all of the codes I used in this project here. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. 10.14.20. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. Hope it can give you helpful insights or interesting facts about K-pop. (Fans voted by tweeting the hashtag #BTSBBMAs. A paid subscription is required for full access. This is a short 5-question survey about the demographics of members of the K- Pop fandom. You'll see that there is a near-linear relationship between followers and mentions. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . The Tulsa . K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. FYI, this is . Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. Original question: "How popular is K-pop in your country at the moment? Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. The Western Hemisphere: K-Pop Consumption and Engagement. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. can someone list what groups on the list? Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. Meanwhile, all transgender respondents with a total of 4 people come from the US. Register in seconds and access exclusive features. Business opportunities soon followed. However, K-Pop history has seen some exceptions, for example, TWICE. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. So how do they do it? It's easy! For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. However, the popularity of the kpop genre is that as been spreading across the nation. Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . 2007 - 2023 6Theory Media, LLC. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. Of course, there were a. Youve successfully signed in. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Most fans really are early teens or in the 20s range. Korean Foundation for International Cultural Exchange. For a better experience, please enable JavaScript in your browser before proceeding. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. Then you can access your favorite statistics via the star in the header. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. As the K-pop fandom's political organization becomes even more mainstream,. 7) when looking at Instagram Followers. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. But there are two acts, both K-pop, who leave the rest in the dust. Fans recently crowdfunded around 3 million baht (around $95,000) to . With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Then you can access your favorite statistics via the star in the header. For years, Beliebers stood above all other fan armies on social media. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? You can also find the Tableau Public visualization dashboard I've created to support this article. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. 2. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. K-pop is a genre of South Korean popular music. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Korean Foundation for International Cultural Exchange. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents.