"Advance Liberty" used by Arvin Vohra's campaign, "For an Ecosocialist Green New Deal" used by Howie Hawkins' campaign, This page was last edited on 22 February 2023, at 10:43. [92] Nixon addressed the American Conservative Union on October 9, and argued that George Wallace's American Independent Party candidacy could split the anti-Administration vote, and help the Democrats. An effective slogan will sum up a candidate's pitch to the country in a few words, and be powerful enough to cut through the endless onslaught of information in people's lives. One of the more humorous, unofficial, historic campaign slogans was "They Can't Lick Our Dick," which was used on at least four different campaign buttons for Richard Nixon. Answering the nation's need, Carter's slogan was "A Leader, For A Change."Nine other Democrats were seeking the nomination in 1976, most of them better known than Carter. [65] By July's end, reports circulated that Nixon had 691 probable delegates for the convention, placing him over the 667 delegate threshold; Rockefeller, however, disputed these numbers. [26] Later in January, Nixon embarked on a tour of Texas, where he lampooned President Johnson's State of the Union address, asking: "Can this nation afford to have four more years of Lyndon Johnson's policies that have failed at home and abroad? The results were very close, and not until early the following morning could news organizations call the election. [59] At the end of the month, Nixon had two-thirds of the required 667 delegates necessary to win the nomination. Nixon's victory came with a margin of less than three percent in California, Illinois, and Ohio; had Humphrey carried those three, Nixon would have lost the election. Fair or not, the campaign turned on the bitter legacy of Richard Nixon. Richard Nixon's presidential defeat in 1960 and gubernatorial defeat in 1962 gave him the reputation of a loser. Is there any evidence that pins sporting the slogan "They Can't Lick our Dick" were in use for the 1972 presidential election, or have they been produced after the fact? "Stick it to the man by voting for a woman"- used by, "Feel the Bern" a common but unofficial slogan used by supporters of, "Make America Sane Again" common but unofficial slogan in support of, "Taking over the government to leave everyone alone" used by, "It's never too late to do the right thing" used by, "Restore The Soul of The Nation" used by, "Our best days still lie ahead" used by, "A new generation of leadership" used by, "Not left. "[56] Nixon refused to respond to the jabs, stating that he would not participate in attacks. The tactic for choosing Eisenhower's 1956 re-election campaign slogan was to stick with what works: "I still Like Ike.". [93] As Democratic vice presidential nominee Edmund Muskie criticized Nixon for his connections to Strom Thurmond, Nixon continued to oppose a possible debate with Humphrey and Wallace, as well as between running mates, on the basis that he did not want to give Wallace more exposure. Study Guides. Here, Business Insider surveys some of the winning slogans of the last 60 years, from Dwight E. Eisenhower's "I Like Ike," to the Barack Obama's "Change You can Believe In. "[89] Gallup showed Nixon leading Humphrey 43% to 28% at the end of September. After narrowly losing the vice presidential nomination in 1956, Senator John F. Kennedy sought the presidency in 1960. Eisenhower's campaign was revolutionary, as it was the first to focus on pitching the candidate thorough TV ads. Wallace's third party candidacy stole votes from both of the major parties, but hurt the Democrats more; many Southern Democrats defected and Nixon was able to win some Southern electoral votes. However, Johnson withdrew from the race before the primary, meanwhile Governor Reagan's name was on the ballot in Wisconsin, but he did not campaign in the state and was still not a declared candidate. Abraham Lincoln, "True to the Union and the Constitution to the last." Double entendres everywhere! He selected Thomas Eagleton as his running mate, only to learn later that the senator from Missouri had undergone treatment for mental illness. At the Republican Party convention, Nixon won the nomination on the first ballot. He argued that "A divided Democratic Party cannot unite a divided country; a united Republican Party can. The centerpiece of this self-recreation was a series of carefully managed television interview programs packaged by the Nixon campaign. His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". [9], On January 7, 1967, Nixon held a secret meeting with his closest advisers to discuss a potential campaign, brainstorming strategies to obtain sufficient delegates to win the Republican nomination. It was used by former Allied Supreme Commander Dwight E. Eisenhower nicknamed "Ike" in his successful 1952 presidential campaign. During a stop, he briefly discussed Vietnam, although not in detail, stating that the United States "must prevent [such] confrontations",[30] but that the nation must also "help people in the free world fight against aggression, but not do their fighting for them. But in. In his speech, he remarked: Tonight I do not promise the millennium in the morning. He did not connect crime to racial rioting, drawing praise from Civil Rights leaders. Behind the scenes, Nixon staff lobbied for delegates from "favorite son" candidates,[54] resulting, in the backing of Senator Howard Baker of Tennessee, and his 28 pledged delegates, as well as those 58 delegates supporting Senator Charles Percy of Illinois. was a campaign slogan, commonly used on posters and bumper stickers the campaign to elect Richard Nixon as president in 1968. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. [35] At the end of March, Rockefeller announced that he would not campaign for the presidency, but would be open to being drafted. The 1968 presidential campaign of Richard Nixon, the 36th Vice President of the United States, began when Nixon, the Republican nominee of 1960, formally announced his candidacy following a year's preparation and five years' political reorganization following defeats in . On November 5, it was a three-way race between Nixon, Humphrey, and Wallace. Nixon pressed his advantages. "She's With Us" used by Jo Jorgensen's campaign. He spent most of this period on the campaign trail in New Hampshire. Country/Region: United States. Nixon played a marginal role in presidential politics in 1964, introducing his party's nominee at the GOP convention in San Francisco's Cow Palace: "He is the man who earned and proudly carries the title of Mr. Conservative. When Henry Kissinger announced shortly before the election that he had resolved most major negotiating issues with North Vietnam and that therefore "Peace is at hand," it was only icing on the cake. 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt, "Forward with Roosevelt" Franklin Roosevelt, "Better A Third Termer than a Third Rater" 1940 U.S. presidential campaign slogan of, "I Want Roosevelt Again!" What The New LBJ Tapes Reveal", "St. Petersburg Times - Google News Archive Search", "President Asks Texans To Support Humphrey; Nixon Revising Budget", "A 3-way debate would have been in people's interest", "Remember Nixon's Past, LBJ Admonishes Voters", "Vietnam Issue Raised Again as Campaign Winds Up", "Nixon, Humphrey give their views in four-hour telethons from California", "1968 Presidential Election - 1968 Year in Review - Audio - UPI.com", "1972: President Nixon arrives in Moscow", "The All-Volunteer Army After Twenty Years: Recruiting in the Modern Era", "Thirty Years Of America's Drug War | Drug Wars | FRONTLINE | PBS", "The Space Review: Just another Apollo? However, the void also caused problems for Nixon; Time argued that the prospect of soundly defeating second-tier candidates (such as former Governor Harold Stassen of Minnesota) in the primaries would not "electrify the voters". While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. Nixon won the election. At the Chicago convention, antiwar forces were defeated by Johnson loyalists, who gave the nomination to Vice President Hubert Horatio Humphrey. [20][76] The campaign also continued to use televised town hall segments throughout the campaign, which aired live, featuring real voters who were instructed to ask tough questions, following the campaign's belief that Nixon would respond well to such questions. The Republican nominee, Vice President Richard M. Nixon was 47-years-old, just four years older than Kennedy. The items are unusual and seldom seen, such as the Richard Nixon showerhead where water sprays from his mouth and a Teddy Roosevelt beer tray, Mihaly said. ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". Find your thing. 1928 U.S. presidential campaign slogan of, "A chicken in every pot and a car in every garage" Commonly cited version of a claim asserted in a Republican Party flier on behalf of the 1928 U.S. presidential campaign of, "All for 'Al' and 'Al' for All." Elected together with Eisenhower, he served as vice president during the height of the Cold War. Winning a close election on November 5, 1968, Nixon and Agnew were inaugurated as the 37th president of the United States and 39th vice president of the United States, respectively, on January 20, 1969. , "Universal amnesty, impartial suffrage" Greeley slogan showing support for reconciling with former members of the, "Tilden or Blood!" 2) He wants the States to assume greater responsibility for matters . Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. [58] The endorsement of Nixon by Senator Mark Hatfield of Oregon raised speculation that he might be chosen. They noted that in the other critical state of Oregon, Ronald Reagan would have an advantage due to the proximity of his home state. Reagan pitched himself as the candidate to drag America out of its economic malaise under Carter. Richard Nixon and John F. Kennedy in presidential debate American presidential election, 1960 Nixon received his party's presidential nomination and was opposed in the 1960 general election by Democrat John F. Kennedy. Author and professor Robert Mann discusses the campaign ads that were shown and used in the 1968 presidential election for candidates Richard Nixon and Hubert Humphrey. Forward." Richard Nixon respects the rights of the individual, a principle which has made America great. Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. He painted his opponent, Democrat George McGovern, as a threat to American values. On the Sunday preceding the election, Nixon appeared on Meet the Press, explaining that he would cooperate completely with Johnson, phoning the President shortly thereafter to personally reassure him. But Most VPs Have To", "Election News Broadcast to 'Times' Readers", "Nixon Plans to Change Residence to New York", "Goldwater says he favors Nixon as candidate in '68", "Lack of Permanent Campaign Manager To Handicap Nixon", "Poll Shows LBJ Favorite in 1968 Presidential Race", "Why So Many Americans Dislike Richard Nixon", "Nixon's Strong Showing May Force Rocky Move", "Republicans Speculate On Draft of Rockefeller", "Wisconsin Voters To Log Reaction To LBJ Move", "McCarthy, Nixon win handily in Wisconsin", "When a Candidate Conspired with a Foreign Power to Win an Election", "Editor's Quizzing of Nixon Could Set Useful Pattern", "Reagan Challenge To Nixon Looms In Oregon Primary", "Nixon's Defeat Implied in Talk by Rockefeller", "Nixon Refuses Collision Demanded By Rocky", "Scheme Weighed For Nixon-Lindsay Ticket", "What Nixon, Rockefeller Have Said on the Issues", "Nixon apparently has enough strength to get nomination", "Two Stubborn, Honest Men Held The Pass For Nixon", "Nixon Looks Formidable in Attack on Democrats", "The Loser Who Won: Richard Milhous Nixon", "Did Nixon Commit Treason in 1968? There were none. Those following Nixon noted that during this period, he seemed more relaxed and easygoing than in his past political career. Richard Nixon. In 1968, however, as TV news depicted grim images of war and violence, this slogan assured voters that they could turn to Nixon as a capable and trustworthy leader. , "A Tested and Trustworthy Team" Jimmy Carter and, "It's Morning Again in America" Ronald Reagan, "For New Leadership" (also "America Needs New Leadership") , "Read My Lips, No New Taxes" George H. W. Bush, "It's Time to Change America" a theme of the 1992 U.S. presidential campaign of Bill Clinton, "Putting People First" 1992 U.S. presidential campaign slogan of Bill Clinton, "Don't Change the Team in the Middle of the Stream" George H. W. Bush and, "Down with King George" Pat Buchanan, in reference to Bush, "Conservative of the Heart" Pat Buchanan, "A Voice for the Voiceless" Pat Buchanan, "I'm Ross, and you're the Boss!" Among other things, he initiated wars on cancer and drugs, imposed wage and price controls, enforced desegregation of Southern schools and established the Environmental Protection Agency. Antiwar candidate Eugene McCarthy made a surprisingly strong showing against President Johnson in the New Hampshire primary, leading Johnson to withdraw from the race in late March. Reagan moved to make the nomination unanimous. For Nixon, it was the best year of his political life. George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. ". The campaign was memorable for an unprecedented series of four televised debates between the two candidates. A possible scenario surfaced where Nixon's southern delegates would drop their support to back the more conservative Reagan. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. Nixon was the first vice president since Martin Van Buren in 1836 to be elected president without first having succeeded to that office through the death of his predecessor, and the first non-incumbent vice president to be elected president. "[36] Reports suggested that the decision caused "Nixon's political stock [to] skyrocket. [61] With his nomination all but assured, Nixon's ad team began preparing for the general election. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. And, learning from the social media savvy of Obama's campaign, the slogan is reduced to "MAGA," for use as a social media hashtag by the president and his supporters. It was neither. The same analysis applied to the general campaign, as commentators noted that Nixon would stand to the right of the still undecided Democratic nominee but would fall to the left of American Independent Party candidate George Wallace. [60], On July 1, Nixon received the endorsement of Senator John G. Tower of Texas, handing him at least 40 delegates. As a result, he began campaigning in Wisconsin where the second primary would be held. Out of the wreckage of Goldwater's candidacy rose a charismatic conservative star, Ronald Wilson Reagan. "Everyone is voting for Jack /'Cause he's got what all the rest lack/Everyone wants to back Jack," crooned Sinatra, a friend of the president and member of his glamorous "Camelot" inner circle. Wallace came to national prominence early in the 1960s as a staunch segregationist and broadened his appeal to the Right by lashing out at antiwar demonstrators. The Vietnam War had split the Democratic party. [74], As the general election season began, Nixon focused his efforts on the "big seven" states: California, Illinois, Michigan, New York, Ohio, Pennsylvania, and Texas. At the convention, Richard Nixon won the nomination for president on the first ballot with 692 delegates. For a Better America." Americans did, re-electing him by a landslide as America enjoyed a post-war economic boom, despite growing Cold War tensions. All individuals are members or supporters of the Republican Party, unless otherwise stated. During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. Humphrey labeled this charge as "irresponsible", causing Nixon to counter that Humphrey "doesn't know what's going on". In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". [103] On the eve of the election, Nixon and Humphrey bought time on rival television networks, Nixon appearing on NBC, Humphrey on ABC, where each made his final appeal to voters. Ford's campaign slogan "He's Making Us Proud Again" was an awkward acknowledgment of Nixon's corruption, and a reminder that Ford had pardoned him. A Madison Avenue advertising executive persuaded Eisenhower to abandon lengthy campaign speeches for a punchy 30-second campaign ad on primetime. People also asked. [84], Before his visit, he called upon Senator Edward Brooke of Massachusetts, the highest ranking African American in U.S. government, to campaign with him on trips to Illinois and California. With the advent of mass communications after World War II, slogans became a vital way of distinguishing candidates jostling for attention on the airwaves. In 1960, he narrowly lost to John F. Kennedy--and it appeared his political career was over. A series of advertisements featuring question and answer sessions with Nixon and friends of campaign staffers were filmed in New York. Real Leadership." "Hope" 2008 U.S. presidential campaign slogan of Barack Obama during the general election. And, learning from the social media savvy of Obama's campaign, the slogan is reduced to "MAGA," for use as a social media hashtag by the president and his supporters. To the Soviet people. Times Internet Limited. [18] The next week, five staff members were fired after private investigators determined that information had been leaked to the campaigns of potential primary rivals Governors Rockefeller and Reagan. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. ", "Jeb can fix it," and "All in for Jeb" used by, "Defeat the Washington Machine. George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. He pledged to end the war in Vietnam, but would not go into detail, drawing some criticism. Running well ahead of his opponent, incumbent Vice President Hubert Humphrey, his support slipped in the polls following his refusal to partake in presidential debates, and following an announcement from President Lyndon B. Johnson that a halt in the bombing of Vietnam had been negotiated. One commentator examined that he was not "the drawn, tired figure who debated Jack Kennedy or the angry politician who conceded his California [gubernatorial] defeat with such ill grace. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. And a new policy for peace abroad, a new policy for peace and progress and justice at home. Although it was an extremely close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin. John T. Woolley and Gerhard Peters, The American Presidency Project [online] Santa Barbara, CA. Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. Economic power is not the same as strength of national character. In the end, Nixon won 301 electoral votes, with Humphrey receiving 191, and Wallace receiving 46. Following the election, the slogan "Bring Us Together", referencing a poster held by a 13-year-old girl at a rally during his campaign, was used as a basis for the theme of his inauguration, although it would later be seized by Democrats to attack later Nixon policies. Richard Nixon. "[87] Nixon campaigned in San Francisco in front of 10,000 supporters, amidst an array of protests. Eisenhower's campaign was revolutionary, as it was the first to focus on pitching the candidate thorough TV ads. We need a President who believes in the individual. [5] In 1952, he was selected by General Dwight D. Eisenhower, the Republican nominee for president, as his vice presidential nominee. [95] In another lesson learned from 1960, the campaign employed 100,000 workers to oversee election day polling sites to prevent a recurrence of what many Republicans viewed as the stolen election of that year.