"Display Ad 321 -- no Title." You can unsubscribe at any time. The Original Griffith Park Grant. According to the article, A motley crowd of hillclimbers, workmen, salesmen and curiousity thrill-seekers stood by with fear and trembling as the loose dirt began to give way but Neville stuck by the ship to make it safely back to the wide smooth roads of Hollywoodland., There has also been debate about whether the Sign was originally erected without lights (with the thousands of bulbs added later). Built in 1923, The famous Hollywood sign was the vision for a real estate development in Beachwood Canyon. In 1949 the Hollywood Chamber of Commerce contracted to repair and rebuild the sign. All Rights Reserved. Hotel Dunbar, Club Alabam, South Central, Central Avenue, Central Avenue Jazz Corridor, jazz, Hotel Somerville, jazz club, Green Book, black history, Hollywood, motel, Hollywood Center Motel, LA Confidential, noir, murder, Billionaire Boys Club, Hugh Hefner-led fundraiser at the Playboy Mansion. You dont need to crowd the Griffith Observatory to get postcard-worthy views of the iconic landmark. (ca. As the industry matured, many of these independent companies merged, forming the big studios that would shape and control the industry. But these towering letters among the Hollywood Hills, which only recently celebrated their 95th birthday, originated simply as an advertisement for a new housing community known as Hollywoodland. Indeed, the history of Hollywoodland is as dynamic and complicated as its now-famous sign. But it wasnt until the 1970s that Angelenos realized, Holy Holly, that things falling to pieces!, A series of fundraising campaigns finally gave us the sturdy sign we have today. The Hollywood Sign, which hadnt been maintained in years, quietly became property of the city in 1944. The Hollywoodland housing development was under construction with its eponymous sign in the background at the time of this photo, circa 1925. Originally intended to last just a year and a half, the Sign has endured more than eight decades and is still going strong. Photo via Los Angeles Public Library (date unknown), Photo via Los Angeles Public Library (1935), Photo by Julius Shulman via Getty Research Institute (1967), Hollywoodland advertisement and map. A sign advertises the opening of the Hollywoodland housing development in the hills on Mulholland Drive overlooking Los Angeles, Hollywood, circa 1924. The state's gold has since been drained, and the quest for perfect health has spread to rest of the country. Some of the ballyhoo turned to boohoo. Mt. During this time, LA real estate moguls, Eli P. Clark and Gen. Moses H. Sherman, who were instrumental in the development of the electric railcar system in LA, owned a large tract of land at the base of the Hollywood Hills which they dubbed the Sherman & Clark Ranch. With the growing population of LA, Sherman and Clark seized the opportunity to subdivide their then-undeveloped land into a new residential district. And remember that white spot that shone below the Hollywood sign? Underwood Archives / Getty Images. This website is using a security service to protect itself from online attacks. You can email the site owner to let them know you were blocked. The original Hollywoodland Sign was completed prior to December 8, 1923. The Biltmore showed up in the 1960s in the Green Book of places welcoming Black travelers. 2011 CEO Reed Hastings announced a bombshell that, in turn, brought on Netflixs single worst year ever. In a meeting of the Hollywood Realty Board at the Hollywood Athletic Club in February 1925, Burrud told members that, during the past year alone: 904 stories on Hollywoodland have appeared in various kinds of publications. MONA GABLE SPECIAL TO,THE TIMES. The 45-foot, illuminated billboard was intended to last only 18 months. Hardly alone in this pursuit, Hollywoodland was one of countless housing developments in LA and across the United States that, along with the banks, shamefully restricted minorities from entering its communities and deterred non-whites from home ownership and accumulating wealth. In 1924, L.A.s headcount would mark 1 million. The dedication of the Hollywoodland Sign in 1923 Photograph Courtesy Bruce Torrence The Hollywodland Sign illuminated by thousands of tiny light bulbs in the 1930s Photograph Courtesy Bruce. After her dream didnt come to fruition, the 24-year-old actress took her own life by jumping off the H in 1932. Some notable fake sign destructions occurred in Superman (1978), The Rocketeer (1991), and Resident Evil: Afterlife (2010). Web. By the early 50s, 400 actors, writers, directors and producers were blacklisted, and paranoia prevailed. Our Gangs ideal of racially mixed neighbors would have been harder to find in 1923 L.A.s spreading suburbs. The great Los Angeles architectural historian Robert Winter told me, The river is nothing, but the bridges are sensational.. This would amount to approximately $250,000 in present-day dollars . So much for that. By pledging, you join the Geek Sconnie Nation! But the hubris was bound to hit; the bubble was bound to burst. It settled into the Temple-Alvarado neighborhood, a working-class part of town unencumbered by racial covenants, and its lanky, athletic 7-year-old son, Tom, would grow up to be L.A.s first Black mayor. Five years after the groundbreaking on Mulholland Highway, the deadly collapse of the St. Francis Dam, which claimed more than 400 lives, forever-after sullied the reputation of the renowned civic engineer William Mulholland. Although some of the lots will be at high elevation, the engineering problem has been so handled that the boulevards throughout the tract will be carried on easy grades For many years the ranch has lain undeveloped, but the rapid growth of Hollywood and the growing popularity of the foothill area for residential purposes has reached a point where the subdivision of the tract is now deemed advisable by its owners. The landmark sales office was also the site when tragedy struck in July 1923. Amid laser beams and searchlights, the new \"Hollywood\" sign near the top of Mt. Oil soon joined oranges and movies as a principal Southern California export, putting the filth in filthy rich. (Inconceivably, 99 years later, the city of Los Angeles banned new wells and ordered the phasing-out of old ones.). Hollywood Sign Hollywoodland Sign Mount Lee ""HOLLYWOOD4514 . Print. These two men, along with LA Times publisher, Harry Chandler, and developers, Tracy E. Shoults and S. H. Woodruff, formed a syndicate that would establish the Hollywoodland development in 1923. The entrance to Hollywoodland is located at 2700 N. Beachwood Drive in Los Angeles. Hollywoodland Advertisement c. 1924. The Oscars will air on ABC and can be streamed on ABC.com and the ABC app as well as Hulu + Live TV, YouTube TV, AT&T TV or FuboTV. The Hollywoodland sign was first illuminated on Saturday, December 8th, 1923 so going by the fact that there appears to be only one house in sight, I think we're safe in saying that this photo is from 1924. 24 Sep. 2018. ProQuest. Today, the sign is as synonymous with the television and film industry as Hollywood itself. The original Hollywood sign was constructed in 1923, the same year that Rin Tin Tin gained fame as a canine film star. Initially reading HOLLYWOODLAND and emblazoned brightly above the City of Angels, the Hollywood Sign is one of LAs most recognizable landmarks, and possibly the most famous advertisement in the world. Fitted with 3,700 lightbulbs, the famous sign began illuminating the Hollywood hillside in December 1923. With that, the price would be doubled $8 for 2 DVD rental plan and $8 for streaming. 1923, Thomas Fisk Goff; 1978 refurbished. For all of San Franciscans pluck and verve, the 1906 earthquake had dealt a suppurating blow to the city, and capital and people were making their way to L.A. Los Angeles Times (1923-1995), Feb. 27, 1925, p. 1. This was rich material for the novel Mark Lee Luther was writing in 1923 that he had come here specifically to write. "GIANT BLAST SHOT OFF IN SUBDIVISION." It was erected in 1923 for $21,000 (17,000) and originally. The developers even used [e]ight thousand pounds of dynamite to demolish a granite hillside. In Wisconsin, friends are called "Sconnies". Each of the original 13 letters was 30 feet wide and approximately 43 feet tall, constructed of 39 metal squares rigged together by an intricate frame of scaffolding, pipes, wires and telephone poles. Web. In the early 1970s, it was declared a city monument. In movies, directors seem to like destroying the Hollywood sign, according to the History website. The view behind the Hollywood sign at dusk. Its because Los Angeles delivers the goods. 185.30.35.39 Lead developer, Tracy Shoults, died suddenly of heart disease in his Hollywoodland office, never ultimately seeing the fruits of his labor. 16 Dec. 2018. A view in November 2000 of some of the nine bridges over the L.A. River designed by Merrill Butler. In 1949, sometime after the letter H had blown down in a storm, the city agreed to fix up the sign. Some among the others: The Disney Brothers Cartoon Studio in East Hollywood set up shop, the nucleus of an aesthetic, a technique, an insanely rich international empire of imagination. Palos Verdes Peninsula and Orange County viewers can watch on Cox Systems on channel 99. Over 175,000 people attended what was called the global jukebox. "They didn't consider it a permanent structure,'' film historian Leonard Maltin told the New York Post. By 1912, word had traveled that Hollywood was the ideal place to shoot movies. A showcase for compelling storytelling from the Los Angeles Times. Geekazine covers consumer tech, enterprise tech, music tech, and video tech. Not unlike the home styles that were regulated and restricted to that of only European style homes, its residents too were regulated and restricted. A postcard of the Angelus Temple, one of many L.A. landmarks to open in 1923. Los Angeles Times (1923-1995), Jan. 13, 1924, p. D2. At night the billboard flashed in four stages: "Holly," then "Wood," then "Land" and then the entire word, "Hollywoodland." Newspaper articles from the time show that the sign was completed in. Dozens of Parisian artists deplored the unsightly new Eiffel Tower, which was meant to be torn down after 20 years, anyway. The development was complete by the end of 1923, according to the Hollywood Sign Trust. Los Angeles Times (1923-1995), Apr. Magazines, Or create a free account to access more articles, See How the Hollywood Sign Has Changed Over Time. Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. Los Angeles Times (1923-1995), Jun. The syndicate, led by Woodruff, knew that all of their grand plans and construction would be for nothing if no one actually bought into their idea. Paraphrasing Electrical Products Corporation President Paul Howse, Hollywoodland not only conceived the largest electrical sign in the world in 1923, but one that now serves as the iconic representation of Hollywood and its film industry while also reigning as Los Angeles' most popular tourist attraction today Share this: Twitter Facebook Email In 1973, the City of Los Angeles Cultural Heritage Board gave the Sign official landmark status but during the 70s, the top of the D and the entire third O toppled down Mt. Lee in Los Angeles, is unveiled after its dedication, Nov. 11, 1978. Old barns were converted into sound stages and approximately 15 independent studios were shooting various projects in the city. The LAND was hauled down to exorcise the signs commercial origins. Feel free to call him @ 608-205-4378. Photo via Hollywoodland: Established 1923, Breaking ground on the Hollywood sign. Eventually, in 1949 the LAND portion of the sign was removed and the Hollywood portion was restored. But the sign stayed. Not until 1980 was Spanish origin a separate census category, so 1920 numbers did not reflect how many Latinos lived here. Finegood changed the sign three more times to read: Holywood to celebrate Easter, Ollywood to protest Oliver Norths Iran-Contra testimony and Oil War to protest the Persian Gulf War. Write to Lily Rothman at lily.rothman@time.com. Despite its complicated racial history, theres no doubt that even to this day, Hollywoodland has always maintained the feeling of a small town enclave tucked away from the sprawling city. He announced that they were splitting Netflix streaming from DVD rentals. This material may not be published, broadcast, rewritten, or redistributed. On April 1, 1923, a story ran in the LA Times, proudly proclaiming OPENING GREAT AREA TO HOMES, and describing in further detail: It is the intention of the subdividers to make the tract, which is being marketed under the name of Hollywoodland, into one of the most attractive residential sections of the city. Designed by English artist and company owner Thomas Fisk Goff, the original sign was constructed in the year 1923. Web. It basks in the glow of 3,700 20-watt light bulbs. The sign was erected in 1923 and originally read "HOLLYWOODLAND". The city wanted the destroyed, but the Hollywood Chamber of Commerce stepped in and saved it. The first passing newspaper references to the "electric" sign, which was covered in lights that blinked at night, came in December 1923; the development it advertised broke ground earlier that year. Please try again later. ProQuest. 10, 1923, p. 1. The construction cost of the sign was around $21,000, which is roughly the . No doubt aided by having LA Times magnate, Harry Chandler, as part of the syndicate, ads in the LA Times constantly touted the community as the supreme achievement in community building!, the perfect choice when seeking a home place, superb environment without excessive cost, and combining the luxury of metropolitan living with the glorious freedom of the hills., Advertisement via Los Angeles Times (1924). Only a few years ago Figueroa Street was the exclusive residential section, then West Adams, then Wilshire Boulevard. And the Hollywoodland developers figured it would about a year to sell the remaining plots, at which point the billboard would be dismantled, according to Gerald Schillers It Happened in Hollywood. Meanwhile, Hollywoods once-proud Sign now served as a glaring badge of dis-honor rusted, dilapidated, soon to literally crumble under its own weight. Amid laser beams and searchlights, the new "Hollywood" sign near the top of Mt. This L.A. was the self-invented mirage city of unflagging ballyhoo. Hollywood, which by now represented not just a city, but also an industry, a lifestyle and, increasingly, an aspiration, was officially coronated when the "Hollywoodland" sign was erected in 1923. "Display Ad 100 -- no Title." ProQuest. Newspaper display advertising, he said, is the foundation of all publicity used to bring business., Hollywoodlands extensive use of print advertising is evident throughout the early years of development. 1923, welcome to 2023. During that year, bad weather forced a small movie production company from Chicago to move to California to finish up a shoot. MGM became the Champagne studio, its productions lavish and dignified. The Village Plaza, situated at the end of Beachwood Drive, may no longer have the gas station or drug store, but Beachwood Market, the neighborhood grocery store since 1933, is still serving the community and even expanded to the building next door with its distinctive John Lautner-designed glass front. As Hollywoodlands sales manager George R. Hannan stated in 1926: As a result of the tremendous progress and the growth of Los Angeles, its residential districts have shifted more rapidly than in any other city in America. You can stop in for a cup of coffee at the Beachwood Cafe, say hello to a neighbor, and check the bulletin board outside for a missing cat or neighborhood event. Though some found this characterization to simply refer to keeping LA economically prosperous, its difficult to separate the racial implications when put in this historical context. All of this material had to be dragged up precipitous Mt. It is arguably the most famous sign in the world. Klicken Sie auf Alle ablehnen, wenn Sie nicht mchten, dass wir und unsere Partner Cookies und personenbezogene Daten fr diese zustzlichen Zwecke verwenden. Los Angeles Times (1923-1995), Jun. (Michael Ochs Archives / Getty Images) Advertisement At Cal Tech, physicist Robert Millikan brought home the first of Southern Californias dozens of Nobel Prizes for his work on the elementary charge of electricity and on the photoelectric effect. The prize, and his quarter-century leadership of Caltech, laid down a marker for the muscular science and tech place that this region would become. Yet Los Angeles was some steps ahead of other cities. Photo via Hollywoodland: Established 1923. When the Hollywood Sign was built in 1923, there was little hint that it would become an iconic emblem. The red neon letters spelling Outpost mark the original birthplace of Hollywood as a performers town. Photo via New York Public Library Digital Collection (c. 1923). The Hollywood Sign is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California.Originally the Hollywoodland Sign, it is situated on Mount Lee, in the Beachwood Canyon area of the Santa Monica Mountains.Spelling out the word Hollywood in 45-foot-tall (13.7 m) white uppercase letters and 350 feet (106.7 m) long, it was originally created in 1923 as a temporary . On July 13, 1923, a sign consisting of 50-foot-tall letters spelling out "HOLLYWOODLAND" was dedicated in the Hollywood Hills to promote a subdivision. Back in 1923, developers Woodruff and Shoults envisioned the new neighborhood sitting on the side of the Hollywood Hills - the location of George Cukor's gay pool parties, . For a short while, she was the most famous actress in Hollywood. Ever been on a plane flying into L.A. and seen that rush of foreign tourists unbuckling themselves in spite of the fasten seat belts sign to scuttle across the aisle for a look at the Hollywood sign? Ironically, according to the History website, a letter was mailed to Entwistle a day before her death, offering her the lead role in a film about a woman who kills herself. That must have been one hell of a correspondence course. While builders in the other 47 contiguous states promoted real estate development with more mainstream marketing tactics, Los Angeles Times publisher Harry Chandler propped giant white letters atop Mt. The latest Hollywood sign was the same size as its predecessor. Bei der Nutzung unserer Websites und Apps verwenden wir, unsere Websites und Apps fr Sie bereitzustellen, Nutzer zu authentifizieren, Sicherheitsmanahmen anzuwenden und Spam und Missbrauch zu verhindern, und, Ihre Nutzung unserer Websites und Apps zu messen, personalisierte Werbung und Inhalte auf der Grundlage von Interessenprofilen anzuzeigen, die Effektivitt von personalisierten Anzeigen und Inhalten zu messen, sowie, unsere Produkte und Dienstleistungen zu entwickeln und zu verbessern. ProQuest. Los Angeles Times (1923-1995), Feb. 10, 1924, p. D2. But a review of local newspapers from the era (i.e., The Los Angeles Times, Holly Leaves, Los Angeles Record, Los Angeles Examiner and the Hollywood Daily Citizen) clears up any confusion. Lee in the Hollywood Hills to create a three-dimensional billboard for his upscale neighborhood, Hollywoodland, in 1923. Web. Emboldened by her Broadway success, the ambitious young actress sether sights on the silver screen. It was on this date, July 13, 1923, that possibly the most renowned sign in the movie industry, the Hollywood sign, was officially dedicated to the Hollywood Hills atop Mount Lee in Los Angeles, California. Producer and director Hal Roach had in 1922 debuted his Our Gang series of shorts, showing white and Black kids having a ball just being kids together a radical notion at a time when the resurgent KKK was riding high in some Los Angeles communities. In late 1924, the Sign was underscored with a 35-foot-diameter white circle - or more precisely, a dot. The Hollywood sign is one of America's most iconic landmarks but it started out in 1923 as a temporary billboard for a mountaintop real estate development called Hollywoodland. To the first and the best known: Lets sing the birthday song to the Hollywood sign, built as a massive, ultimately ramshackle advertisement that became as unmistakably L.A. as the Eiffel Tower is for Paris and the Statue of Liberty is for New York. By the end of the 19th century Hollywood was a town with a name inspired by Daeida Wilcox, wife of Hollywood founder Harvey Wilcox.+ Read More, All was quiet until 1907, when bad weather drove a small Chicago film company westward to complete a shoot. . Characters in The Boosters are sucked into the gung-ho swirl like people pulled into floodwaters. "Display Ad 93 -- no Title." The sign read OLLYWOODLAND briefly because the H fell over. Photo via Los Angeles Public Library (1924). Emboldened by early 20th century court decisions in California and the U.S. Supreme Court, communities across LA restricted home ownership to prevent inclusion of non-whites, such as a 1920s Eagle Rock ad overtly proclaiming that [r]esidents of Eagle Rock are all of the White or Caucasian Race. Even legendary singer Nat King Cole could not prevent pervasive racism after purchasing his family home in LAs upscale Hancock Park in the 1940s. Its freedom from fear. 04, 1993, p. 2. The first real studio, Nestor Film Company, soon followed from New Jersey, cranking out three pictures a week one western, one eastern, and one comedy for a grand total of $1,200. For instance, a Hollywoodland ad in the Los Angeles Times (June 10, 1923) states that the real estate development launched in late March of that year and that by June, 200 men were employed, 7 miles of road had been cut and 300,000 cubic yards of dirt had been moved. In 2022, the sign was temporarily changed to Rams House after the Los Angeles Rams won the Super Bowl. All of these sections, however, have been affected by business, commercial and traffic conditions so that the rapidly increasing population of Los Angeles now demands a residential area developed on a high plane which will be safe from the inroads of commercialism, business and industrial expansion.. In order to build miles of road, as well as the new tracts where houses would be constructed, developers carved the landscape with a combination of mule drawn graders and steam shovels. Many of these amenities are gone, and the horse stables now run horseback riding tours as the Sunset Ranch Hollywood. Free shipping for many products! Burruds first assignment was to create a massive marketing campaign to entice potential buyers, even before any homes were built. It is still open for business at the corner of Figueroa and Adams, near USC. Wenn Sie Ihre Auswahl anpassen mchten, klicken Sie auf Datenschutzeinstellungen verwalten. The real estate syndicate comprised of General M. H. Sherman (founder of West Hollywood), Harry Chandler (Publisher of the LA Times) and developer Sidney H . The housing development was meant to capitalise on the growing movie industry in the . You can also Contact Jeffrey: Tech History Blog & Podcast 365 days a year, July 13, 1923: HollywoodLand Sign is Dedicated, January 30, 2004: Gateway Acquires eMachines, January 29, 2014: Google Sells Motorola Mobility, Ulanzi BG-3 Battery Handle for my Insta360, GoChess, Cooler Master, Paula Abdul Geekazine CES 2023 Shorts, Microsoft is found to violate the Sherman Antitrust Act, Staten Island girl falls into a manhole after IMing on her phone. Hollywoodland: Established 1923. Protect your family by procuring at todays prices a home place in the Hills of Hollywoodland--secured by fixed and natural restrictions against the inroads of metropolitanism and yet within twenty-five minutes of Seventh & Broadway. Los Angeles Times (1923-1995), Dec. 30, 1923, p. 1. By 1949, with the bulbs long since burned out and the sign battered by weather, the city decided to replace the original with a new sign that was four letters shorter, advertising not housing but the California silver-screen dream. Elsewhere, the 20s roared. Peg Entwistle was a stage actress from New York who dreamed about making it big in Hollywood. Web. Actors and actresses came to the city to turn dreams into reality. L.A. had had booms before, but this one was a combustion of elements firing all at once: The runaway allure of the movie industry, a resurgent real estate market, a virtually blank public canvas for men of arts and sciences to write upon, an underfoot sea of oil and a world demanding it, and the booster ambitions of rich and not-rich-enough men, all basking in the benevolence of the accommodating weather. And its Peak L.A. that the signature monument for its movie industry was originally created for its other gazillion-dollar industry real estate. Use of this site constitutes acceptance of our. Hollywoodland is a 2006 American mystery drama film directed by Allen Coulter and written by Paul Bernbaum. In one advertisement from January 1924, Hollywoodland is shown as an open expanse gleaming above the congested streets of downtown with the slogan above the turmoil of the city. This combination of the natural beauty of the Hollywood hills, while still being close to the conveniences of the city made Hollywoodland an easy sell. Warner Bros. took the first big leap into talkies, and then into gutsier, more graphic and realistic sex, gangster and war films. Beachwood Market. The First 40 years of 20th cent | The "HOLLYWOODLAND"-sign was erected in 1923 and lost the "-LAND"-bit in 1949 during a restoration New home construction in Hollywoodland. and Deronda Dr. . Jeffrey Powers @geekazine Hollywood, which by now represented not just a city, but also an industry, a lifestyle and, increasingly, an aspiration, was officially crowned when the Hollywoodland sign was erected in 1923. I immediately procured a marvelous site overlooking Los Angeles and planned myself a home.. Find many great new & used options and get the best deals for Los Angeles Postcard (Read Description) 1923 Hollywoodland at the best online prices at eBay! 1920s)*^ - The HOLLYWOODLAND sign was erected in 1923 to advertise a new housing development in the hills above the Hollywood district of Los Angeles. The Hollywood sign, like the city at its feet, rambles horizontally, across 400 feet of hillside, its letters at slightly irregular levels. Harry Chandler, a former Los Angeles Times publisher, built the "Hollywoodland" sign in 1923 to advertise an upscale real estate development company with the same name. The first step of this enormous undertaking was to actually develop the rolling hills into a place where houses could be built. The history of the sign is already well-documented, including a suicide from the letter H, removal of the LAND in 1949, years of decay and disrepair, preservation efforts (including a Hugh Hefner-led fundraiser at the Playboy Mansion figuratively selling off letters to the likes of Alice Cooper and Gene Autry), and various pranksters adding their own alterations to the letters (most recently changing it to read Hollyweed in celebration of Californias legalization of marijuana in 2017). Photo via Los Angeles Public Library (1924), Publicity photo of women in a steam shovel above Hollywoodland. The Hollywood and Highland Mall (6801 Hollywood Blvd #170, Hollywood, CA 90028) offers multiple viewing decks of the Hollywood Sign and is a popular destination for photos. According to the Hollywood Sign website, other companies followed, including the Nestor Film Company, which is regarded as the first real studio in the area, according to a Hollywood sign history timeline. The sign lit up . L.A. is not alone in resisting its landmarks. Within a few months, 120 lots had already been sold at a total price of about $850,000. Nearly 70,000 cars passed that building every day, albeit slowly. The physicist Millikan turned out to have held racist and misogynistic beliefs. The Roosevelt Hotel and Pantages Theater all received well-deserved makeovers during the last decades of the millennium.In short, Hollywood was moving forward, in part by wisely reinvesting in the monuments of its past.+ Read More, Hollywoods civic restoration, which began in the 1970s, picked up steam in the ensuing decades, fueled in part by a growing reverence for a monument that had become a universal metaphor for ambition, success, glamour and an industry and dream called H-O-L-L-Y-W-O-O-D. And as Hollywood re-blossomed, so too did the Sign, which benefited from a range of new preservation efforts. Costing around $21,000, the sign . Sie knnen Ihre Einstellungen jederzeit ndern, indem Sie auf unseren Websites und Apps auf den Link Datenschutz-Dashboard klicken. It's huge and I've never noticed it before. Hollywood Sign 1923 A Sign Is Born < Back Hollywood, which by now represented not just a city, but also an industry, a lifestyle and, increasingly, an aspiration, was officially crowned when the "Hollywoodland" sign was erected in 1923. Peg Entwistle dubbed by tabloids as the The Hollywood Sign Girl was only 24 years old.+ Read More, When Japan attacked Pearl Harbor in 1941, Hollywood mobilized to become a full-time war industry. Real estate developer Harry Chandler commissioned the HOLLYWOODLAND sign in 1923 as a temporary advertisement for a luxe development .