Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Sorry, I missed that. Leave a comment below. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. Disgusted with the name change. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. With the updated packaging,now is the perfect time to capitalize on thismomentum. With these changes also brought about a hike in the price. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. On this Wikipedia the language links are at the top of the page across from the article title. For the Trailblazers. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. 2023 Luxco, Inc. All Rights Reserved. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. It works just fine in a mixed drink and actually is palatable on the rocks. The original name of the company was W.L. Oddly the 10 year picture on that site still says Rebel Yell. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. With the news of the name change of the Rebel Yell being the last straw. Where is Rebel Whiskey made? Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . Rebel Yell went through a rebranding effort which brought about a couple changes. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. Perhaps as a result, availability is limited, and prices may vary. Good Lord, people. But more importantly, we cannot white wash history (forgive that wording, please!). I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. In 1972, the Stitzel-Weller Distillery went out of business. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. WorldSeries2021 6 mo. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. I dont remember ever seeing any historical theming or educational features. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. Tons of bottles out though. I've heard the 10-yr is the same juice from the Old Fitz decanters. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. It might not be an everyday sipper. Its not difficult. There are about 24,000 bottles in this year's batch. The W.L. For the purists. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. The last thing, and maybe most important, is a low price tag. The name is also reminiscent of similar ride Racer at sister park Kings Island. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. It was on Dixie Highway so, naturally, we were the Rebels. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. Fifty years later, that pissed off quite a few people. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. Confederate Defeat Re-examined". For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Quick everyone buy up the Rebel Yell bottlings before they are gone! After that I casually asked at a few others stores and apparently it's the same all over town. I was told it was possible they were no longer making it. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). "Rowdy yet refined", this new look straight bourbon is the original recipe made with wheat, corn and malted barley. The Rebel Yell is still available for purchase. As a result, to avoid further confusion, we used the names interchangeably throughout this post. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. With the rye segment up 23.3% thereis no better time to launch this new variant*. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! Absolutely ridiculous that you are changing the name of the Rebel Yell. Yes. Shame on KD. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. Racer 75 is fine, as long as they actually RACE the trains! We have to acknowledge and accept our past. This may be one of the most underappreciated wheated bourbons available. The company was eventually dissolved, and production ceased in the early 2000s. I think you hit the nail on the head on this. While its still available for under $15, you may have more trouble finding it at the price. Maybe next time I'll have to make my sarcasm more evident!!! But Racer 75? The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. Reddit and its partners use cookies and similar technologies to provide you with a better experience. And Charley said, "Well it wouldn't be proper since I sold it." If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. November 18, 2020 in General Bourbon Discussion. and our Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. Not sure why it shows the old one on mobile. Privacy Policy. Yes. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. It was also a favorite of Rolling Stones guitarist Keith Richards. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. "Rebel Yell will always be Rebel Yell. NGL the name was off putting and should have been changed decades ago. However, in 2020 the rebranding effort went to removing Yell from the bottle. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. First Name Last Name Email Zip Code [2] One description says it was a cross between an "Indian whoop and wolf-howl". As a note, we compare prices from various Total Wine locations across the US. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. I suppose if they renamed my beloved American Eagle @SFGAm here in northern chicago, Id be fairly upset. In the end, the ride experience is still the same. Especially for those of us that have been riding it since the 70s," said one more. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! Single barrel still says yell. Ive been going to this park for years but now its tainted. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? When compared to the lineup of other wheated bourbons, that price is hard to beat. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". Units were nicknamed for their apparent ability to yell during battle. Maybe the barrels that didn't make the cut? There is no doubt that wheated bourbon is one of the most underappreciated flavors. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. I was in the first graduating class of a new high school in the far south end of town. Use of the "Southern war cry" precedes the Civil War. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. I had to do some sleuthing to see what you were referring to. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. Weller. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. Luxco was a relatively small NDP and rectifier. It started with a new bottle design and a new marketing campaign. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. We live in an era in which some people are always going to find fault with something that isnt politically correct. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. What do you think about Rebel Yell being renamed, Racer 75? We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. The rebel yell has also been likened to the scream of a cougar. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. We have to know and understand it in order for us to understand who we are today. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. Aaron joined the drinks industry in 2013. Press J to jump to the feed. Rebel Yelland Yellowstone were my veryfirst bourbons. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. Do you support the move? Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. It was renamed in 2011 after being sold to the Luxco company. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Some Texas units mingled Comanche war whoops into their version of the yell. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". Billy Idol's song "Rebel Yell" was named after the whisky. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. And he said, "Well if you don't pick it up we're thinking of picking it up." Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Risk takers, rule breakers and noise makersunite. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. Billy Idol wrote the song because of the bourbon. While this change has certainly upset some people, its an understandable switch. 1872) to form the Stitzel-Weller distilling company in 1910. These bottles may appeal to those looking for a private-label wheated bourbon experience. I like Rebel Bourbon a lot better at the $13 price point than $18. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Honestly, at first, I thought more about the Billy Idol song. Imageused underCCby Mr. Gray. Good luck selling and Never Go Quietly! Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. Alcohol on the plane: how much can you drink on long flights? It was just a name. A pparently it worked; the new look caught my attention and resulted in this review. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Rebel Yell is way better name than Racer75. Even though I cant think of a past event where anyone was upset or protested, it could happen. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. Caving in to such ridiculousness. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. Weller company merged with the Stitzel distilling company (est. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. who-ey! I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Theres a couple things to expect from a bottom shelf whiskey. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . It paragons description, that yell! After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. Especially for those of us from the south. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. This is just the case for bourbon. Rebel Bourbon is a decent intro into wheated bourbon, however. Rebel Yell 10 Year Details. Lets be honest were talking about a $15 bottle of bourbon. But it never did any good. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Even though you can definitely find some on Kings Dominions Facebook page. For Blood Oath Pact No. By 1984, Rebel Yell was distributed nationally. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. This isnt to say its bad. Saint_Thomas_More 2 yr. ago [3], Several recordings of Civil War veterans performing the yell exist. Confederate soldiers may have imitated or learned the yell from Native Americans. [1] The origin of the yell is uncertain. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. I dont claim to speak for or represent anyone. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold.
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